New media is a term used to encompass the emergence of digital, computerized or networked information and communication in the later part of the 20th century. The success of Barack Obama’s campaign, which used new media in the most effective way, proved that this is a method of communication with voters, and gaining their support can no longer be ignored. The use of new media enables mutual communication between voters and politics, gives the possibility of fundraising and gaining volunteers for campaigns. Politics begun to use new media technologies for everyday communication with the electorate and its impact is going to grow constantly.