Since the early 90s, we are the witnesses of commercialization process in policy. Commercialization appeared, when the mechanisms of Polish democracy started being adapted to pragmatic and market instruments. According to this trend, the subsequent election campaigns after 1989 can be a great examples of applying and using various marketing techniques on ever greater scale. However, Professionalization of political activities and, in consequence, commercialization of politics in Poland have positive, as well as negative consequences, whereas the research on problematic aspects of the development of these two mentioned areas is an essential and crucial condition to prevent and protect against its detrimental effects.