TECHNIQUES FOR REDUCING SOCIAL DESIRABILITY BIAS IN VOTER TURNOUT
QUESTIONS
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doktor, Instytut Politologii Uniwersytetu Kardynała Stefana
Wyszyńskiego w Warszawie
Дата публикации: 2019-12-23
Studia Politologiczne 2015;37
КЛЮЧЕВЫЕ СЛОВА:
СТАТЬЯ:
The article deals with the issue of voting overreporting in social surveys. The
comparison of voter turnout reports in public opinion polls to official statistical
data often shows great difference. Respondents answer that they voted or would
vote whereas they actually didn’t. The culprit of this effect is social desirability
bias i.e. reporting false attitudes and behaviours in a manner that is consistent
with social norms. As a result analyses of voting behaviours have systematic error.
The article presents methods for reducing social desirability bias which include:
choice of research techniques which assure anonymity and confidentiality, question
wording which lowers social pressure to give false answers, indirect questions,
double-rating method, randomized response technique and making post hoc
corrections.
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Article has been screened for originality
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