HIGH RISK STRATEGY – THE ELECTORAL REBRANDING OF
JAROSŁAW KACZYŃSKI
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1
Instytut Nauk Politycznych i Dziennikarstwa Uniwersytetu
Śląskiego
Дата публикации: 2020-01-25
Studia Politologiczne 2011;19
СТАТЬЯ:
The special character of the campaign, which preceded the ‘2010 presidential
elections in Poland was a result of extraordinary interesting strategic conceptions,
adapted to complex structure of factors determining the course of electoral rivalry,
assumed by the subjects of political rivalry. Special attention should be paid to
extremely creative as well as burdened with high marketing risk, campaign of
Jarosław Kaczyński. The campaign was led against the stereotypical connotations
with Prawo i Sprawiedliwość and the actual contestation of basic characteristics of
previous PiS leader’s image.