This article tries to shed light on strategies and methods used by pro-Kremlin media to depreciate non-systemic opposition. One of the huge problem for Russian non-systemic opposition is a lack of pluralism in Russian official media and thus its inability to present point of view which are opposed to the government one. The government controls all of the national te levision networks and many radio and print outl ets. These media effectively serve as instruments for Kremlin propaganda, which show a negative e image of Russian opposition calling its leaders “traitors” or “fifth column”.