The subject of Russian propaganda offensive is important and worth examining for several reasons: firstly, it concerns states that Poland borders with and are important in its foreign and security policy; secondly, Poland is exposed to the Russian propaganda and the level of social awareness of it is low; thirdly, there is visible intensification since 2013 of Russian informative and cultural offensive, not only towards Ukraine, but also towards member states of the EU and NATO, so towards Poland too. Propaganda offensive is conducted by Russia by wide array of means and methods, including “the Russian Word” concept, method of creation the enemies, creating its own narration and its popularization through the Russian mass media and the Russians and Russian-speaking minority living in Ukraine. The aim of the article is not only the analysis of Russian propaganda towards Ukraine, the state that is crucial for Russian reintegration and neoimperial projects, but also the analysis of counteroffensive actions taken by Kyiv.