RECONSTRUCTION MODEL OF THE POLITICAL CULTURE
OF THE POLAND COMES FIRST PARTY (POLSKA JEST NAJWAŻNIEJSZA)
ON THE INTERNET IN THE PARLIAMENTARY ELECTIONS CAMPAIGN IN 2011
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pracownik Instytutu Nauk Politycznych Uniwersytetu Warszawskiego
Publication date: 2020-01-23
Studia Politologiczne 2012;26
KEYWORDS
ABSTRACT
The main objective of this paper was to analyze an internet political activity of
Poland Comes First (Polish: Polska jest Najważniejsza) during the parliamentary
elections campaign in 2011. For this purpose a multi-faceted evaluation of the model
of PCF political culture was analyzed in three areas: substantive, communicational
and social, and technical. The substantive dimension was evaluated on the basis
of online program documents of the Party. The communication and social analysis
was carried out to evaluate the campaign channels used in the Web 1.0 and 2.0 as
well as to assess the content of materials published during the campaign of PCF.
The technical evaluation was to compare the compliance of contents and forms of
communication with objective rules that function on the Internet.
The result of the final work is to develop a model of political culture of PCF
presented during the parliamentary elections campaign in 2011.