RECONSTRUCTION MODEL OF THE POLITICAL CULTURE
OF THE PALIKOT’S MOVEMENT OF SUPPORT (RUCH PALIKOTA)
ON THE INTERNET IN THE PARLIAMENTARY ELECTIONS CAMPAIGN IN 2011
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pracownik Instytutu Nauk Politycznych Uniwersytetu Warszawskiego
Publication date: 2020-01-23
Studia Politologiczne 2012;26
KEYWORDS
ABSTRACT
The main objective of this paper was to analyze an internet political activity of
Palikot’s Movement of Support (Polish: Ruch Palikota) during parliamentary elections
campaign in 2011. For this purpose a multi-faceted evaluation of the model of
PMS political culture was analyzed in three areas: substantive, communicational
and social, and technical. The substantive dimension was evaluated on the basis
of online program documents of the Movement. The communicational and social
analysis was carried out to evaluate the campaign channels used in the Web 1.0 and 2.0 as well as to assess the content of materials published during the campaign
of PMS. The technical evaluation was to compare the compliance of contents and
forms of communication with objective rules that function on the Internet.
The result of the final work is to develop a model of political culture of Palikot’s
Movement of Support presented during the parliamentary elections campaign in
2011.