Commodification is a practice that can be identified across various disciplines. It has permeated the spheres of common trade but is discernible in the products of culture such as film too. This paper includes an analysis of car scenes form the Oscarwinning Polish film Ida. Highlighting the importance of narrativisation of objects in visual culture, it primarily presents the semiotic background of commodification for the analysis. Wartburg 312/1 in Ida is a silent witness to the history and tragedy of the main character, Wanda. It should not be thus perceived as just unidentified prop from the film setting. Commodification is in Ida an underlying parameter as it shows the significance of the vehicle and a hypothetical purchasing decision seemingly made by the main character seen in a diachronic perspective on the basis of car brochures from the epoch.