EVALUATION OF THE INTERNET POLITICAL CULTURE
OF THE POLISH PEASANT PARTY (POLSKIE STRONNICTWO LUDOWE)
DURING THE PARLIAMENTARY ELECTIONS CAMPAIGN IN 2011
More details
Hide details
1
adiunkt
w Zakładzie Socjologii i Psychologii Polityki Instytutu Nauk Politycznych Uniwersytetu
Warszawskiego
2
absolwentka Uniwersytetu Kardynała
Stefana Wyszyńskiego w Warszawie
Publication date: 2020-01-23
Studia Politologiczne 2012;26
KEYWORDS
ABSTRACT
The article focuses on analysis and evaluation of the manifestations of the internet
political culture of the Polish Peasant Party in three dimensions: 1) content
dimension, 2) socio-communicational dimension and 3) technical dimension.
The first of these dimensions analyzes the content and form of the PSL election
programme, and rates its availability on the Internet. With regard to the sociocommunicational
dimension which is a key variable of the Internet electoral
marketing following issues were examined: the types and nature of the arguments
used by the PSL in the Internet discourse, the attitudes of PSL to the electorate and
to other participants in the electoral game, the coherence of forms in which these
messages are manifested. Technical dimension, in turn, relates to the accuracy of
information and compliance of Web standards of PSL political culture: the ability
and the adequacy of cultural codes adopted by surfers. The article ends with the
synthesis encompassing evaluation of all the dimensions of political culture of
PSL on the Internet.