Political Microtargeting – on the Possibility of a Polish Version
of the American Cambridge Analytica Scandal from 2016
1
Uniwersytet Łódzki
Publication date: 2024-07-16
Studia Politologiczne 2024;72
KEYWORDS
ABSTRACT
The use of political microtargeting, a technique of political market segmentation
based on an algorithm that allows personalising campaign materials catered to individual
voters, is on the rise with political campaigns across the world. Trump’s 2016 campaign
provides an example of it being used in an ethically-questionable way that entails personal
data infringement. The article looks at the possibility of using it in a similar way in Poland.
To this end, the author presents a comparative analysis of a number of elements that
make up the political landscapes of the United States and Poland.
PEER REVIEW INFORMATION
Article has been screened for originality
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