An individual living in a contemporary parliamentary democracy possesses a double-sided social identity: political and economical. This article is focused on the identification of dimensions and relations between these two sides of the social identity. A citizen should actively defend the common good conceived as the space for the coordination of group interests. On the other hand, a consumer aims for quenching its personal needs. Present transition period from industrial to cognitive form of capitalism is marked with a domination of neoliberal ideology in public sphere. Internet can partially decrease negative effects of this social process.