The aim of the article is to analyze the 2010 polish presidential campaign from a perspective of cultural area of democracy. The author is trying to find an answer to following question: which form of the democracy is preferred by two major candidates in presidential election. If Liberal democracy – simultaneously the most appreciated and the most criticized form of a democracy – with its all reflected values was present in this election campaign? The author assumes that one of basic election campaign components is the mission, contains catalog of values, which are essential for creating ideological vision of the state and for holding the presidency. To illustrate the subject the author analyses the pronouncements of two main candidates Jarosław Kaczyński and Bolesław Komorowski as well as the political and social comments from daily „Gazeta Wyborcza” newspaper.