ANALYSIS OF PRESIDENTIAL CAMPAIGN 2010 IN SOCIAL NETWORKING SITES
(NK.PL AND FACEBOOK.COM)
More details
Hide details
1
doktorantka na Wydziale Dziennikarstwa i Nauk Politycznych
Uniwersytetu Warszawskiego
Publication date: 2020-01-24
Studia Politologiczne 2011;21
ABSTRACT
This paper contains considerations over political culture in the 2010 presidential
campaign in social networking sites in Poland – the local one Nasza Klasa and
global one, Facebook.com. The objects of analysis were profiles and fan pages
of candidates on Nasza Klasa and Facebook where the discussions on politics
were being held. The first part of paper focuses on the issue of the influence of
demographic and psychographic characteristics of the websites on political culture.
In the next part attention was given to the language of the discourse. The last part
of the article focuses on content-related dimension of discussion in Nasza Klasa
and Facebook. Carried out analysis encompasses both quantitative and qualitative
aspects in accordance with established standard of Internet inquiery. The article
ends with considerations about role of social networking sites in democratic
discourse and building the public sphere.