Analyses the dynamics and characteristics of political marketing in election
campaigns the period of existence of the independent Ukraine. The influence
of the nature of the electoral processes of social, economic, financial, social and
other factors.
REFERENCES(6)
1.
А.С. Ахременко, Политический анализ и прогнозирование, Москва 2006.
К.В. Луценко, Політична реклама як іміджева технологія у системі комунікації та маркетингу: автореф. дис. на здобуття наук. ступеня канд. політ. наук : спец. 23.00.02, Чернівці 2006.
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