The paper shows that in the early stages of the process of social and political modernization of the ideological sphere acquires special characteristics that distinguish it from both the traditional ways of political legitimacy, and on the ideological communication typical of the established competitive democracies. Ideological process in the country following the path of catch-up modernization, characterized by weak association between the most popular concepts and ideological interests of major groups. Dominated by issues related to the creation of new political institutions, and, in general, the question of power, and not the problem of justification of specific management strategies.